media online - Recently Updated Pages

Jayanta Deka

deka.jayanta — Thu, 18 Sep 2008 05:54:26 CDT

Born on 14th September 1986, at the capital City of Ahom Dynasty, S ivasagar, Assam; and brought up in the land of raising sun, Arunachal Pradesh, me, Jayanta Deka is presently doing Bachelor of Media Science from NSHM College of Management & Technology, Durgapur, West Bengal.

As per as education is concerned, I have done Class XII (Science) from Govt. Hr. Sec. School Namsai, Arunachal Pradesh (CBSE). Two years short stay at the Department of Mathematics, B.Borooah College, Guwahati as a student and two years here in NSHM marked my higher education.

A Governor Award winning cadre of Bharat Scouts & Guides, winning the award from His Excellency Governor of Arunachal Pradesh, I like net surfing, writing articles for newspapers and magazines and the web, Cricket related activities and listening to music. I aspire to become a Public Relations Official.

For details and friendship do rock me up at
deka.jayanta@gmail.com

or, simply my wiki is there....!
www.mediaonline.wetpaint.com

or, my blog...!
www.jdodyssey.blogspot.com

All About Us

deka.jayanta — Thu, 18 Sep 2008 05:53:19 CDT

www.mediaonline.wetpaint.com is an online journal brought up by Jayanta Deka and Rooplin Sharma; media students from NSHM College of Management and Technology, Durgapur, West Bengal, India.

You can also visit my blog at www.jdodyssey.co.nr

It is an effort to present before you the limelight of media education, articles on hot topics, media education subjects, reviews of some of the best films of various era, a glimpse of NSHM Knowledge Campus as a Media Campus, North East India as the centre of life style management and the city profile of Durgapur and some other towns of West Bengal and even lots more…. So here we go… just click on then left and move on….

Suggestions and comments are most welcome. Do visit our guest book.

media online

deka.jayanta — Thu, 18 Sep 2008 05:51:59 CDT

Media Campus……………. very interesting is the name…………….. the glamour and fame of being in the field of media………..and it even more hyped up when it concern with students of that field – the future journalists, public relations officers, film persons or someone associated with advertising. So, in order to curve out benefits from these aspiring media persons and structure their knowledge, by themselves only (media graduation students), this portal is dedicated to all those. Any aspiring media person, having any confusion or want to contribute their thoughts, can take maximum benefits from this portal. So, now onwards all media campuses goes online through……………..

http://www.jdodyssey.blogspot.com
http://www.mediaonline.wetpaint.com

Media is everywhere. One rises up from the bed in the morning and have a cup of tea. The best tea available in the market is known to all because of the media. Your family members are far away from you…. by means of media only you communicate with your family. The weather report….. market prices….. Train/bus/flight updates…… working of the government…… sports news……. war news ……all brought to your doorsteps by media only!

Basically, print, television and radio comes under the primary media. But with computers reaching the common man, internet has hit the market like a storm and is becoming very popular. From E-mails to chatting to shopping, ticket booking and storage of data and its transfer, all is done through

internet. DTH service has further strengthened the coverage of television. With newer private FM players, radio has again gained newer heights. News is no more just giving the information…… It is even much more than providing the two sides of that and even further analyzing every aspects of the news and investigating who are affected by the same.
By going through this, it is often confused MASS OR MEDIA – WHO LEADS WHOM? Let us have a debate……… can we have?

Do visit our guestbook and write your views on the same.

Further write-ups can be sent to: -

deka.jayanta@gmail.com
sharma.rooplin@gmail.com

*Selected write-ups will be published after necessary editing in our ARTICLES section. Write-ups will carry the name and e-mail id of the writer – if he/she wants it to be mentioned.

the mediaonline community..!

Media Online news

deka.jayanta — Sat, 26 Apr 2008 08:48:27 CDT

NEWS COMING SOON...

FOR FEEDS PLEASE CONTAC deka.jayanta@gmail.com or +919832909547

.

Gadget Watch

deka.jayanta — Sat, 29 Mar 2008 09:24:53 CDT

Study Guides

deka.jayanta — Sat, 29 Mar 2008 09:02:10 CDT

Media! Hmmm… indeed a very interesting place to be in! First of all hat’s off to the thinkers who felt the need to make people known. Anyway, more formally, this is a place where you can clear all your doubts. A place just compiled from various websites and books….. So as to act as one in all place for media education. Although it’s not the dead end to research, but for quick reference, maybe this is the right place to be in… So here let’s try it out….

Courtesy: - Internet, Library Books.

the media online community..!

Durgapur

deka.jayanta — Sat, 29 Mar 2008 08:57:41 CDT

Durgapur Steel city…. The steel queen of West Bengal is a very organized, planned industrial city. Just 168 Kms from the heart of Kolkata Metro, this place boosts for the rich installation of iron and steel industries. Cement and Fertilizer Factories are also in plenty here. With changing times and the felt need for higher education and a substitute to Kolkata Metro, the efforts of the ex-employees of these steel plants is bringing fruits and lots of esteemed college are coming up here in Durgapur. NIT, NSHM, DSMS, DBMS, Bengal College of Engineering, DIATM, DSPS, Xplod Design School are to name a few. The intake is so huge that some 15 thousand students are taken in every year.

www.mediaonline.wetpaint.com

AV - the life of Media

deka.jayanta — Wed, 26 Mar 2008 02:46:00 CDT

Well Audio-Video (AV) and the media or rather as the media form is becoming the life of media functioning...
Lets hav some glimpse of the same...

PAGE MAKING IS IN PROGRESS... DO VISIT NEXT TIME FOR THE FULL TEXT...

Media online Videos

deka.jayanta — Wed, 26 Mar 2008 02:39:25 CDT

There is no abstract available for this page revision.

Media online Calender

deka.jayanta — Wed, 26 Mar 2008 02:38:37 CDT

Media persons are always required to meet the deadlines...

So here at media online also lets follow the tradition and start planning our events...

media online community...!

Blitz 07

deka.jayanta — Wed, 26 Mar 2008 02:36:53 CDT

Type your photo caption or credit here.	COMING SOON	Type your photo caption or credit here.
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Ad Slogans

deka.jayanta — Mon, 24 Mar 2008 02:55:29 CDT

Electronics

Sharp Minds, Sharp Products

Sharp

Better Sound Through Research

Bose Corporation

like.no.other

Sony

Life's Good

The Indian Multinational

Videocon

Inspired Living

Haier

The Perfect Experience

Digitally Yours

Samsung

Challenge everything

EA Games

Connecting people.

Nokia, 1992 Ove Strandberg

Do you have the bunny inside?

Energizer Max, since 2000s

EA Sports. It's in the game

EA Sports

Get N or get out.

Nintendo 64, late 1990s

Hello Tosh, gotta Toshiba?

Toshiba, 1984, Gold Greenlees Trott

Choose Freedom

Toshiba

intelligence everywhere

Motorola

Is it live, or is it Memorex?

Memorex video cassettes, 1970s or 1980s on

It's a Sega Genesis, it's a SegaCD, and it's a Portable CD Player!

Sega of America, marketing the Sega CDX console in 1994.

It takes AGES to be as good as SEGA

SEGA Saturn Console

He keeps going and going and going.

Energizer Batteries, began 1980s or 1990s

Let's Make Things Better

Philips

Live in your world, play in ours.

Sony Playstation and Playstation 2 gaming consoles

Make yourself heard

Ericsson

Neighbor's envy, owner's pride

Onida TV (India)

No battery is stronger longer.

Duracell Batteries, 1990s

Trusted Everywhere

Duracell Batteries, 2000

Now You're Playing With Power!

Nintendo Entertainment System, Super Nintendo Entertainment System, mid-1980s to mid-1990s

One that Lasts

Duracell Batteries
late-1980s

Man, Knowledge, Freedom

Caravan Books Publishing House

See what the future has in store.

Future Shop

We Get It

Future Shop right after merger with Best Buy.

Sense and Simplicity

Philips

Thousands of possibilities. Get yours.

Best Buy

Touching is good

Nintendo DS

We bring good things to life.

GE (General Electric till 2002)

Imagination at Work.

GE (General Electric current slogan)

You can't top the copper top

Duracell Batteries, early to mid 1990s

Play It Loud.

Game Boy and Super Nintendo Entertainment System
1994 to 1997

Welcome to the Next Level.

Sega Genesis, Game Gear, Sega CD and Sega 32X

PSP. Hells Yeah.

Hello Moto

Motorola

Global Network of innovations

Siemens AG

Seamless mobility

Motorola

For a better world for you.

T-Mobile

Play B3yond.

Playstation 3

Wii would like to play.

Nintendo Wii

Play More

Xbox 360

Jump in

Xbox 360

Do me a favor, plug me into a Sega

Sega

Beyond High Definition

Blu-ray Disc

The Look and Sound of Perfect

HD-DVD

Believe in the best

BPL India

The Audience is listening

Computing

A nerds dream

BUSINESS MADE SIMPLE

Nortel

What Do You Want the Internet to Be

Nortel

Come Together

Nortel

Empowering Financial Institutions Globally.

iFLEX Solutions

I heart nerds

Geek squad

Business Agility.On Demand.

SYSTIME Computer Systems Ltd.

Innovation.Insight.Integrity

3i Infotech

Win in the flat world.

Infosys

Integrating Technology with Life

Infinsys Technologies

Welcome To The Human Network

Cisco Systems

The Way It's Meant To Be Played

NVIDIA

Information Driven

Oracle

Infosys

On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984.

Apple Computer

Buy Opera today... And make this banner go away

Opera

Can you hear me now? ...Good!

Verizon Wireless

Do you... Yahoo!?

Yahoo!

The traveler's search engine

SideStep

Dude, you're getting a Dell

Dell Computer 1990s

e-business solutions

IBM, 2000s

on demand

IBM, 2005

Easy as Dell

Dell Computer

Yours Is Here

Dell Computer with the release of the new Inspiron line.

Everything is Easier on a Mac

Apple Computer, 2000s

GEO, the Logical Choice

Geologix

GNU is Not Unix

Free Software Foundation

In a world full of Windows, we're handing out rocks

BeOS Radio

Inspire me. Surprise me. AMD me.

AMD (Advanced Micro Devices)

Intel inside

Intel

Invent.

Hewlett-Packard

[It's] so easy to use, no wonder it's number one

It's better with the butterfly

Microsoft (for MSN 8 internet service provider)

It's the Internet that logs onto you

SBC-Yahoo! DSL

Multimedia You Can Use

Apple Computer, 1990s

Once you go Mac. You'll never go back

Apple Computer

Power is Macintosh
- Purely You.
- Rip. Mix. Burn
- So powerful, it's kind of ridiculous
- sound.vision.soul
- The Network is the Computer.
- The power to be your best
- Think
- Think different
- Think outside the box
- Welcome to the World Wide Wow
- Where do you want to go today?
- Wikipedia, the Free Encyclopedia
- Your Potential. Our Passion. Microsoft.
- Your Source of Digital Inspiration.
- The Browser You Can Trust + Rediscover the Web + The browser, reloaded
- The Difference is Dell
- Who are you?
- Experience certainty
- World-Wide Partnerships. World-Class Solutions.
- Celebrating Work
- Applying Thought
- Simplicity At Work, Better Buy Adobe
- Consider IT Done
- Where Information Lives
- Be Fearless
- We Are Building A New Technology Company
- High Performance, Delivered
- Buy it. Sell it. Love it.
- The World's Online Market Place
- Push Button Publishing
- What The Web Can Be
- The Software That Powers E- Business
- Experience, Results
- If you have a reason, we have the job
- Your Transformation Partner
- e-volving Solutions
- Performance Defined,Results Delivered
- Activate Business With The Power Of IT
- Business Fluxibility
- Invent> Innovate> Infuse
Mobile and telecommunications
- Pure Communication
- Make The Most Of Now/How Are You?
- The Future's Bright; The Future's Orange
- O², can do
- See what you can do - O²
- Just clother
- An Idea can change your life
- Express Yourself
- Wherever you go, our network follows
- Stick together
- Raising the bar
- Can you hear me now? Good.
- Outthinking. Outdoing
- Connecting You.. No Matter where
- Switch to tataindicom, experience the difference
- Do more, live more
- BSNL connecting India
- Connecting people
Stock exchanges
- The World Puts Its Stock In US
- Stock Market For The Digital World
- The Index Company
- Edge Is Efficiency
- Because the world is always ON
Recordings
- America's Best Record
- Comparison With the Living Artist Reveals No Difference
- Each Record a Masterpiece
- Echo Around the World
- First with the Hits
- Hear What You Like, When You Like
- If it ain't Stiff it ain't worth a fuck.
- If it's a King, It's a Hillbilly— If it's a Hillbilly, it's a King
- Is it live, or is it Memorex?
- Never Scratches
- His Master's Voice
Financial services and insurance

Financial services
- Another Way
- A Passion to Perform
- Advice you can bank on
- New answer in banking
- Ideas ahead
- It's all possible
- The World's Local Bank
- The Better We Know You, The More Can We Do
- One Step Ahead
- First, For You
- You're Richer Than You Think
- Banking Can Be This Comfortable
- Redefining The Community Bank For A New Century
- There's Opportunity Here
- Making More Possible
- The CITI Never Sleeps
- You & Us
- Bank of Opportunity
- Where Vision Gets Built
- Good People To Bank With
- Dare To Dream
- India's International Bank
- Much more To Do, With YOU In Focus
- Hum Hai Na.. ("We are there for you.")
- Your Choice Your Chase
- Enjoy Better Banking With RBS
- The Bank For A Changing World
- Higher Standards
- Our Client's Interest Always Comes First
- One Client At A Time

Morgan Stanley

Do More

American Express

The Difference Is Measurable

Mellon Financial

What's In Your Wallet?

Capital One

Customer led, ethically guided

Co-operative Bank

Now there's a thought

Barclays

No Family Left Behind

World Financial Group

Leading the Way in Asia, Africa and the Middle East

Standard Chartered

Be rewarded
So rewarding

John Lewis partnership card

For the journey

Lloyds TSB

Now that's a real plus!

Alliance and Leicester

More ideas for your money
Abbey National

Insurance

I have good news...I just saved a bunch of money on my car insurance by switching to GEICO.

GEICO

So easy a caveman can do it.

GEICO

Gets you back where you belong

Farmers

Sanity makes a comeback

Farmers

Have You Met Life Today

Metlife

The Power On Your Side

Allianz

Growing And Protecting Your Wealth

Prudential

We Know Money

Be Life Confident

Your Partner For Life

Trust Thy Name Is LIC

LIC [Life Insurance Corporation Of India]

Forward Thinking

Aviva

Are you in good hands?

Allstate

Like a good neighbor State Farm is there

State Farm Insurance

Healthcare

Working For A Healthier World

Pfizer

Dynalix

Biocon

Where Patients Come First

Merck

The Promise Of Life

Abbot Laboratories

Dedicated To Life

Cadila Healthcare

Touching Lives, Improving Life

Procter & Gamble

Do More, Feel Better, Live Longer

GlaxoSmithKline

Science For A Better Life

Bayer

In Business For Life

Genentech

Because Health Matters

Sanofi Aventis

Life Inspiring Ideas

AstraZeneca

Rip, slip, brush... Ahhh!

Oral-B Brush-Ups

Fashion

A diamond is forever.

De Beers Consolidated Mines, 1948–present (invented by Frances Gerety)

All ages, all races, all sexes

M•A•C

Between love and madness lies Obsession.

Calvin Klein, 1985

Children's shoes have far to go.

Start-Rite Shoes, 1945, Stanley Studios

Can't stop walking

Titas Footwear India

Create a storm

Monsoon

Easy, Breezy, Beautiful, CoverGirl

CoverGirl

Every kiss begins with Kay

Kay Jewelers

For successful living

Diesel

Hello boys

Playtex Wonderbra

Impossible is nothing.

Adidas

It takes a licking and keeps on ticking.

Timex Corporation, 1956

Just do it

Nike, Inc. (foot wear), 1988-on, Wieden & Kennedy

Lifts and separates

Playtex Cross-Your-Heart bra, 1960s.

Makes fashion fashionable

Beissel

Maybe she's born with it. Maybe it's Maybelline

Maybelline

Rugs, It's what we do. It's all we do. And we do it better than anyone else.

H.A.G Carpets

Scent to bed

French Connection United Kingdom

I am what I am

Reebok

Because you're worth it

L'oreal Cosmetics

Who wears short shorts? Nair for short shorts!

Nair

Fuel your instinct

Salomon footwear

Food and drink

General

Amul, The taste of India

Amul, a dairy co-operative movement (India).

Eat Fresh!

Subway

57 Varieties

H. J. Heinz Company

Bagel bites

When pizza's on a bagel you can eat pizza anytime.

Beanz Meanz Heinz

Heinz Baked Beans

Beef. It's what's for dinner.

Cattlemen's Beef Board

Betcha can't eat just one

Lay's potato chips

Bring out the Hellmann's, and bring out the best

Best Foods and Hellmann's Mayonnaise

Bring out the Branston!

(pickle)

For mash get Smash

Smash instant mashed potatoes, 1974, Boase Massimi Pollitt

How do you handle a hungry man? The Manhandlers.

Campbell's Soup Manhandler product line

I ate all the Frusen Glädjé!

Frusen Glädjé

Is it soup yet?

Lipton Soup

It's the way it shatters that matters

Violet Crumble

If you got the munchies, nothing else will do!

Hostess potato chips

If you like a lot of chocolate on your biscuit join our Club

Jacob's Club

It takes a tough man to make a tender chicken.

Perdue, 1972, Scali, McCabe & Sloves

King of good times.

Kingfisher Beer, (India).

Jazz it up!

Zattaran's rice products

The man from Del Monte, he says yes

canned fruits

M'm! M'm! Good!

Campbell's Soup

Nowt taken out

Allinsons bread

Once you pop the fun don't stop.

Pringles

Only the best for the Captain's table

Birdseye

Ore-Ida! It's all-righta!

Ore-Ida

Pork, the other white meat.

Shouldn't your baby be a Gerber baby?

Gerber Products Company

The incredible, edible egg.

The American Egg Board;

There's always room for J-E-L-L-O.

Jell-O

They're waffly versatile

Bird's Eye Potato Waffles

You'll never put a better bit of butter on your knife

Country Life butter

We answer to a higher authority.

Hebrew National hot dogs

When it rains, it pours.

Morton Salt (1911)

You don't have to be silly to drink TK, but it helps!

TK minerals (Irish fizzy drinks)

With a name like Smuckers....it has to be good

Smuckers

Delightfully Tacky, Yet Unrefined

Hooters

Leggo my Eggo!

Eggo Waffles

Beverages

Got Milk?

California Milk Processor Board (1993 - present) -- ad agency: Goodby, Silverstein & Partners

Milk. It does a body good. (pre '95)

It's not just for breakfast anymore.

Florida Orange Juice Growers Association

Pure Life

Nestle Aberfoyle Natural Spring Water, 2002 or 2003?

They drink it in the Congo

Um Bongo

I've got a jones for a Jones!

Jones Soda

Unleash the power of the sun.

Sunny Delight

Watch out, there's a Humphrey about!

Unigate milk

Beer and liquor

Aldo knows what women like.

Asti Spumante

A Double Diamond works wonders

Double Diamond

After Dark

Tia Maria

Australians wouldn't give a Castlemaine XXXX for anything else

Australian Beer

Brilliant!

Guinness

Don't be vague, ask for Haig - Haig Scotch Whisky

The cream of Manchester

Boddington's

For all you do, this Bud's for you

Budweiser

For great lager, follow the bear Hoffmeister lager

Foster's. Australian for Beer

Foster's Australian Beer

From the Land of Sky-Blue Waters

Hamm's Beer

Guinness is good for you

Guinness

Hey Mabel

Black Label

I Am Canadian

Molson Canadian beer

It can only be Heineken

Heineken

It Starts Here

Molson Canadian beer - 2005

It's Miller time!

Miller High Life

It's Tankard that helps you excel - after one you'll do anything well!

Whitbread early 1970s

Keep Walking

Johnnie Walker

Tastes Great. Less Filling

Miller Lite, 1974, McCann-Erickson Worldwide

The Beer that Made Milwaukee Famous

Schlitz

The Champagne of Beers

Miller High Life

The King of Good Times

United Breweries

There's no taste like Stones

Stones Bitter

Made from beer

Carlton Draught

My goodness, my Guinness

Guinness

No Nonsense

John Smith's

Old Milwaukee, tastes as great as its name

Old Milwaukee, circa late 1970s

Probably the best lager in the world

Carlsberg

Reassuringly expensive.

Stella Artois, 1981, Lowe Howard-Spink

Red Barrel men say the same again to a fistful of flavour - first class beer!

Watneys keg bitter 1970s

Refreshes the parts other beers cannot reach

Heineken lager, 1974

Schaefer's is the one beer to have when you're having more than one!

Schaefer Beer, 1950s-1970s

The right one

Martini

Tick follows tock follows tick follows tock

Guinness (surfer advert)

Tonight, let it be Löwenbräu.

Löwenbräu, circa 1970s-1980s (United States advertising campaign by Miller Brewing Co.)

WASSSSSUP?!

Budweiser

Watchin' the game, havin' a Bud.

Budweiser

We drink all we can. The rest we sell.

Utica Club, 1965, Doyle Dane Bernbach

Weekends are made for Michelob

Michelob, circa 1980s

Why ask why? Try Bud Dry

Budweiser early 1990s

What a refreshing change

Woodpecker cider

Your best bet for a fuller flavour

Carling Black Label lager (1980s)

What we want is Watney's.

Watney's

Red Stripe: It's beer. HOORAY BEER!

Red Stripe Jamaican lager

Probably the best beer in the world!

Carlsberg

The Beck's Experience

Beck's

Good. Better. Paulaner.

Paulaner

Enjoyed by mates for 130 years

Speights

The taste that stood the test of time

Castle Lager

We Make Really Good Beer. Make Of It What You Want.

New York Harbor Ale (Old World Brewing Company)

Smooth Like No Other.

Newcastle Brown Ale

Coffee

Celebrate the Moments of Your Life

General Foods International Coffees

Coffee at its best

Nescafe Gold Blend

Good to the last drop.

Maxwell House coffee (1926 - present)
Allegedly coined by Theodore Roosevelt in 1907; adopted as Maxwell House's tagline in 1926

Sanka...Everything You Love About Coffee

Sanka

The best part of waking up is Folgers in your cup.

Folgers Coffee (Procter & Gamble)

Get back your 'oo' with Typhoo

Like tea used to be

Yorkshire Tea

Time out for tiny little tea leaves in Tetley Tea

Typhoo puts the T in Britain, the T that stands for taste

It's all about you

Nescafe

What else?

Nespresso

America Runs On Dunkin

Dunkin' Donuts

Fill it to the rim...with Brim

Brim

Life is short... stay awake for it.

Caribou Coffee

Carbonated soft drinks

You don't have to be silly to drink TK, but it helps red lemonade, Taylor Keith

All the sugar, and twice the caffeine (of regular cola)

Jolt Cola, 1980s

Barq's has bite

Barq's root beer

Do the Dew

Mountain Dew, 1990s, 2000s

Drink Barq's. It's Good.

Barq's sarsaparilla drink

Drink Canada Dry

Canada Dry

Taste the Thunder ThumsUp

Every bubble's passed its fizzical

Corona, 1970s

Get busy with the fizzy

Soda Stream

I'm a secret lemonade drinker

R. White's

It's a red thing

Tizer

It's frothy man

Cresta

Love the Limon

Harritos

Made in Scotland from girders

Irn Bru

Make mine Moxie

Obey your thirst

Sprite

Schhh! You know who?

Schweppes, 1962

Scotland's other National Drink,

Irn Bru

The totally tropical taste

Lilt

The Uncola

7-Up, 1973, J Walter Thompson

What's the worst that can happen?

Dr Pepper

Who's your soda?

Red Fusion soft drink, Dr Pepper, 2002

You know when you've been Tango'd

Tango soft drink, 1994, HHCL

It Gives You Wings

Red Bull

Make 7-Up Yours!

7-Up

Be a pepper, Drink Dr Pepper

Dr Pepper

World Famous in New Zealand

L&P, 1990s

Coca Cola

11:30, Diet Coke break...

Always Coca Cola

1990s

It's the real thing

1971

Just for the taste of it...Diet Coke

Life is Good

2001

The pause that refreshes

1929

The real thing

late-1980s

Real-2003-2006

Thanda matlab Coca Cola (in Hindi). It means "If its a cool drink, Its a Coca Cola"

Its your Heimspiel

coca cola (for the FIFA Soccer Worldcup 2006 in Germany)

Have a Coke and a Smile -1979

Coke is it! -1982

Live on the coke side of life - 2006

Enjoy

The Un-Cola - 7UP

Sabka Thanda Ek, Coca Cola ( in Hindi). It means everyone's has the same cool drink,coca cola

Pepsi Cola

Ask For More

2000, mainly in much of Europe.

All the taste, 1/3 of the calories, Pepsi Max, 1993

Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi

1973, Boase Massimi Pollitt

Pepsi

for those who think young

Same time tomorrow?

Diet Pepsi, 1990s

Uh-Huh! (You got the right one!)

Diet Pepsi, 1991

The Joy of Cola

1999

Nothing official about it [during cricket world cup 1996]

Yeh Dil Maange More (in Hindi) - "My heart is asking for more!"

Pepsi. The Choice of a New Generation[1984]

Have a Pepsi Day! [1977]

Yehi hai right choice baby...AHA... (in Hindi) - "This is the right choice, baby!" [Slogan of pepsi when launched in India]

Breakfast cereals

Apples, hazlenuts, bananas, raisins, coconuts, sultanas

Kellogg's Fruit'n'Fiber

The one and only.

Cheerios (USA, 2000s)

Breakfast of Champions

Wheaties, 1935, Blackett-Sample-Gummert (later The Breakfast of Champions into the 1990s)

Bet you can't eat three

Shredded Wheat

Can't Get Enough of That Golden Crisp

Central heating for kids

Ready Brek porridge

Cocoa Wheat, Cocoa Wheat, can't be beat!
It's the creamy hot cereal with the cocoa treat
To be big and strong, have lots of fun
Eat Cocoa Wheat everyone!

Cocoa Wheat

I'm Cuckoo for Cocoa Puffs

Everyone loves my Cocoa Krispies

Kellogg's

Gotta have my pops!

Corn Pops

Have you had your Weetabix?

I'd rather have a bowl of Coco Pops

Just like a chocolate milkshake, only crunchy

Coco Pops

Kid tested. Mother approved.

Makes Red Blood!

Grape-Nuts

Mikey likes it

Life cereal

Nobody can say no to the honey nut Os in Honey Nut Cheerios

Not too heavy, not too light, its just right!

Kellogs Just Right

Race for the taste, the honey sweet taste!, the honey-nutty taste of Honey Nut Cheerios

Shot from Guns!

Quaker Puffed Rice

Silly rabbit, Trix are for kids

Snap, Crackle, and Pop

Kellogg's Rice Krispies

Tell them about the honey, mummy

Sugar Puffs

The One and Only Cereal that Comes in the Shape of Animals

Crispy Critters

They're grrreat!

Kellogg's Frosted Flakes/Frosties

They're Magically Delicious [Lucky Charms]

They're tasty, tasty, very very tasty / They're very tasty

Kellogg's Bran Flakes

Kiwi kids, are weetbix kids

[Weetbix]

Candy

A glass and a half of milk in every pound

Cadbury's Dairy Milk

Earth; What you'd eat if you lived on Mars

Mars Bar

A hazelnut in every bite

Topic

A Mars a day helps you work, rest and play

in the United Kingdom and Canada

A Milky Way Today. At work, rest and play! (Milky Way is also made by Mars)

A minty bit stronger

Trebor Mints

A taste of paradise

Bounty

All because the lady loves Milk Tray

Cadbury's Milk Tray chocolates, 1970s

Break out of the ordinary

Nestle's Butterfinger

Do you eat the red ones last?

Smarties, 1970s or 80s on until the early 90s, revived around 2002 or 2003

Do you love anyone enough to give them your last Rolo

Rolo confectionery

The freshmaker!

Mentos

Full of Eastern Promise

Fry's Turkish Delight

Give me a break! Give me a break! Break me off a piece of that Kit Kat bar!

Hungry? Grab a Snickers

The longer lasting snack

Twix

Made to make your mouth water

Opal Fruits

Ambassador, with these Ferrero Roché you're really spoiling us

Need a moment? Chew it over with Twix.

Twix

Nobody better lay a finger on my Butterfinger!

Nestle's Butterfinger (featuring Bart Simpson and other characters from The Simpsons)

Not going anywhere for a while? Grab a Snickers.

One two many and you might turn Bertie

Bassett's Liquorice Allsorts

Only Smarties have the answer

See the face you love light up with Terry's All Gold

chocolates

Snickers satisfies

Sometimes you feel like a nut, sometimes you don't.

Peter Paul Almond Joy & Peter Paul Mounds, 1953, Dancer-Fitzgerald-Sample

The lighter way to enjoy chocolate

Maltesers

The milk chocolate melts in your mouth, not in your hand.

M&Ms (1954)

The sweet you can eat between meals without losing your appetite

Milky Way|

There's no wrong way to eat a Reese's.

Reese's Peanut Butter Cups

Too good to hurry mints

Murry Mints

Two For Me! None for you- Twix

What would you do for a Klondike Bar?

early 1990s, early 2000s

Where's the cream filling? Hostess cakes

WotalotIgot!

Smarties, 1961, JWT

Skittles...taste the rainbow Skittles

- How will you eat yours?
- When you've got a snack gap, Twix fits.
- makes a nice light snack Coffie Crisp
Fast food
- Wake up with the King.
- Have it your way.
- You're the boss.
- Home of the Whopper
- If it doesn't get all over the place, it doesn't belong in your face
- Jack's back
- Nobody does chicken like KFC
- Finger lickin' good!
- Pizza! Pizza!
- The burgers are better at Hungry Jack's
- Think outside the bun.
- Do what tastes right.
- Where's the beef?
- Yo quiero Taco Bell
- You better run for the border.
- You've always got time for Tim Hortons
- In-N-Out, In-Out, That's what a hamburgers all about. In-N-Out Burger
- Quality you can taste. In-N-Out Burger
- It's jack-a-licious!
- Always Fresh, Tojours Frais
- Can't beat that taste.
McDonalds
- Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
- I'm lovin' it
- It's the things that make you go Mmmmm.
- Where would you be without,,McDonald's?
- Did somebody say...McDonald's?
- Smile.
·
·
·
- You deserve a break today
·
- (nah, nah, nah)
- I'm loving it - India, 2005
Pet food
- In tests, eight out of ten owners said their cats preferred it.
·
- Meow Mix, tastes so good cats ask for it by name.
- It's Bacon!!! - - - -Dogs don't know it's not bacon
- Top breeders recommend it.
Recreation, entertainment, and travel
- Are you training?...Or are you just working out?
- Live your myth in Greece
- ... throw another shrimp on the barbie ...
- Don't just book it. Thomas Cook it.
- Get away!
- Get out there
- The happiest place on Earth
- I'm going to Walt Disney World!
- I love New York
- It's so bracing
- Naruwan, Welcome to Taiwan
- Serving All our Community. Brampton's Arts Group.
- Touch Your Heart
- God's own country
- We love having you here
- Where wonders never cease
- Your perfect trip
- Incredible India!
- So where the bloody hell are you?
·
- Don't leave home without it w:American Express American Express
- More than the usual
- If it is from SEIKO, It must be Good - Seiko Films, Philippines
- Malaysia, Truly Asia, Malaysia Tourism Board
- Enchanting Tamil Nadu
- Experience Yourself
- Vietnam. A Destination for the New Millennium
- Where Else But Queensland Beautiful one day, perfect the next
- Pure. Natural. Unspoiled. Iceland. The Way Life Should Be.
- 100% pure New Zealand - New Zealand Tourism Promotion Campaign
- Spain is different - Slogan coined by Manuel Fraga (Minister for Tourism of Spain during Franco's dictatorship).
- Great Deals,Always..! -(http://travelguru.com/) India
- We'll leave the light on for you. -Motel 6
- A Kingdom of Unexpected Treasures
Tobacco
- Anyhow... Have a Winfield
- Camels Soothe Your T-Zone
- Doctors Recommend Phillip Morris
- Happiness is a cigar called Hamlet
- I'd Walk a Mile for A Camel
- It's that Condor moment
- Just What the Doctor Ordered
- More Doctors Smoke Camels than any other Cigarette
- Not a Cough in a Carload
- Reach for a Lucky instead of a Sweet
- Taste Me! Taste Me! Come on and Taste Me!
- You're never alone with a Strand
- You've Come a Long Way, Baby
- Winston tastes good like a cigarette should
- Liberté toujours
Giving up
- It needn't be hell, with Nicotinel
- Tobacco is wacko if you're a teen
- Nicorette, nicorette, you can beat the cigarette! - Nicorette Australia
Transport
- A better bus service all round
- Getting There Is Half The Fun
- The Fun Ships
- InterCity makes the going easy.
- Leave the driving to us
- We keep your promises
- See what brown can do for you
- We're getting there
- We're number two. We try harder.
- When it absolutely, positively has to be there overnight
- The business to business class.
- The best way to get around New Zealand.
- Take It Everywhere
Airlines
- The Way the earth connects
- Now you're really flying
- A whole different animal
- Because you were born to fly
- Catch Our Smile
- Enjoy our company
- Fly the friendly skies
- It's time to fly
- We never forget you have a choice
- Singapore Girl, you're a great way to fly
- Where the World Unwinds
- THAI - Smooth As Silk
- Going beyond expectations
- Now everyone can fly
- To the heart of Seoul and beyond
- Something special in the air
- We know why you fly. We're American Airlines.
- The top banana in the West
- The Wings of Man
- The world's favourite airline
- There's no better way to fly Lufthansa
- We love to fly and it shows
- We really move our tail for you
- Western Airlines
- When you got it, flaunt it.
- World class, worldwide
- You and I were meant to fly
- [Ding] You are now free to move about the country
- Fly the Good Times
- A symbol of freedom
- Simplifly
- The Spirit of Australia - QANTAS,
- Shining Through - Philippine Airlines
- The New Filipino Time - Cebu Pacific
- The Joy Of Flying ! - Jet Airways
- Making the sky the best place on earth - Air France
- Being there is everything.
- Your Island in the Sky.
- Fly high, pay low.
- Where the journey begins.
- Fly Euro Shuttle!
- Don't just book it, Thomas Cook it - Thomas Cook
- Come fly with us - Pakistan International Airline
- your place in the sky -AIR INDIA
Automobiles
- The Power of Dreams
- AAMCO. Double A, <honk! honk!>, M-C-O
- chevy drives the motor city
- Ask the Man who Owns One
- Bigger in Texas, Better in a Dodge
- Bloody Volvo driver
- Born from Jets
- Born to lead
- Créateur d'Automobiles
- The car in front is a Toyota
- The Best Built Cars in the World
- The Drive of your life.
- Drivers wanted.
- Fahrvergnügen
- Escape from the ordinary.
- Everything we do is driven by you
- Eye it, try it, buy it Chevrolet, 1940s
- Ford is the Best in Texas
- Grab life by the horns
- Have you driven a Ford lately?
- If only everything in life was as reliable as a Volkswagen
- It's a Skoda. Honest.
- Obsessed with perfection since 1897
- Aus Liebe zum Automobil
- Like a rock
- When Good is not enough
- The lion leaps from strength to strength
- Move your mind
- Moving you forward.
- Oh what a feeling
- Once driven, forever smitten
- Papa? Nicole?
- Pay me now or pay me (i.e. the auto mechanic) later. - Fram filters.
- Passion For The Road
- The Power Of Dreams
- Put the fun back into driving.
- Quality is job one
- The Real Thing
- Right service. Right price.
- See the USA, in your Chevrolet
- Sheer driving pleasure
- Sooner or later, you'll own Generals
- State of Independence
- Think Small
- Time to Re-Tire
- The ultimate driving machine
- Va-va-voom
- Vorsprung durch Technik
- Never Follow
- We are professional grade
- You can with a Nissan
- Zoom Zoom [Zoom]
- You're the fuel
- Welcome to the big world
- Let's go
- The Josh Machine
- Reclaim your life..
- Born To Perform
- The Pursuit Of Perfection -- ad agency: Team One
- Driven By Passion
- Even More Car Per Car
- The Beauty of All Wheel Drive
Tires
- On the wings of Goodyear.
- When it pours, it reigns.
- Passion For Excellence
- A Better Way forward
- Accelerate Your Soul
- Tires With Muscle
- Born Tough
- Power is nothing without control
- Sooner or later you'll own General
Gasoline
- If Machines Could Speak We Wouldnt Need To Advertise.
- A Leading of Oil and Gas Multinational of Choice
- 10 Years in F1
- Beyond Petroleum
- Go well. Go Shell
- Put a tiger in your tank
- Pump your money back into Canada
- The spirit of '76
- You can be sure of Shell
- You can trust your car to the man who wears the star
- Go further with Shell
- Growth Is Life
- Human Energy
- A Positive A++itude
- Gas And Beyond
- Making Tomorrow Better
- Bring Energy To Life
- Energising Lives
Retail
- Every little helps ~Tesco
- Fresh to you family from Jewel (Jewel-Osco)
- More reasons to shop at Morrisons
- Never knowingly undersold
- Quality food, honestly priced.
- That's ASDA price
- It's All Inside.
- Try something new today
- You've got questions, we've got answers.
- Better ideas better life
- It's not just oil. It's liquid engineering
Manufacturing and engineering
- Shaping The Future Of Steel
- Steel Solutions For A Better World
- Forever New Frontiers
- The Miracles Of Science
- Theres A Bit Of SAIL In Everybody
- Powering A Greener Tomorrow
- Exceed Your Vision
- Everyday Solutions
- We Never Forget Who We're Working For
- We Make Things That Makes India Proud
- Setting The Standards
- Nothing Runs Like A Deere
- Solutions for a nanoscale world
- Powering Change
Government, military
- The few, the proud, the Marines
- Army Strong
- An army of one
- Be all you can be
- Be the best
- Forward as one
- 99.9% need not apply Royal Marines commandos
- I want YOU for the US Army
- Loose Lips Sink Ships
- Only you can prevent forest fires
- The Army National Guard, You Can
- The toughest job you'll ever love
- There's no life like it
- The Army. The Edge
- We Fly High - Republic of Singapore Air Force
- Accelerate Your Life. - US Navy
- Do you have it in you. - Indian Army
- Britons (a picture of Lord Kitchener) 'wants YOU' join your country's army! GOD SAVE THE KING- British army released in late 1914 (first year of world war 1)
- Full speed ahead.
- Army Strong.
- Aim high.
- Cross into the blue.
- Strength for now, strength for later. - United States Army (GOARMY.COM)
- The only easy day was yesterday. - United States Navy Seals
Social, public service
- A mind is a terrible thing to waste.
- Unstoppable
- Friends Don't Let Friends Drive Drunk
- Give a hoot, don't pollute
- Heart to God, hand to man
- Klunk! Klick! Every trip
- It doesn't take a minute to bag it and bin it Uk public advertisement for not littering from cars
- Parents who use drugs have kids who use drugs
- Take a bite out of crime!
- Think once, think twice, think bike
- This is your brain. This is your brain on drugs. Any questions?
- You could learn a lot from a dummy. Buckle Up.
- Getting Things Done.
- The toughest job you'll ever love.
- If you drink then drive, you're a bloody idiot
- WITH YOU FOR YOU ALWAYS - Delhi Police (http://www.delhipolice.nic.in/)
- Don't be a tosser - New South Wales anti-litter campaign (http://www.bmcc.nsw.gov.au/index.cfm?L2=20&L3=761)
- Don't mess with Texas - Texas Anti-Litter campaign
- Vote for Me - Bantay Bata 163 Election Campaign for Children's Future (ABS-CBN, Philippines)
- If you're going to drive drunk, maybe you should say goodbye. 2006 Spanish Campaign (Spanish Traffic General Office).
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mediaonline

DURGA PUJA IN SCINTALLITING FORTS!

deka.jayanta — Mon, 17 Mar 2008 02:31:01 CDT

Durga Puja passed… gone is the Kali Puja and with them the festival of lights, Deepawali also flickered away…. Festive season, happy peoples…different devotional methods of the hardcore devotees to please the Almighty…. Huge pandals, packed market place…. And the lovely crowd…!

So, all passed now…with the onset of winter, people once again are back on their work. For the daily bread… for their future. Students are preparing for their semester exams. Like way, leaving the pandals Durga Maa and Kali Maa also are taking rest beneath rivers, lakes and other water sources. Thanks that they are not left under trees and street sides… Now, can anyone tell me, how many pandals were formed during Durga Puja? Some 30, here in Durgapur… so, over all in West Bengal? And in the North East? Now total it up all over India? Amazed! Truly so and you should be…

So, after a busy scheduled, Devi Durga is taking rest now. Can you gasp out, what I am going to cram here? A thrilling fact… Till now, you have counted the number of pandals. Now can you please multiply it by the average money being spent on each pandals. I feel, its nearly some Rs 40,000 each, at an average. Likewise it becomes a huge figure and hence let me concentrate on Durgapur itself. This year in Durgapur itself, some 25 plus puja pandals were formed costing Rs 1 Lac per pandal, at an average. In Bank Colony, Bidhannagar, Durgapur, the pandal cost Rs 1.4 Lac and Rs 30,000 additional on lighting. So a total of Rs 1.7 Lacs! And believe me it’s not the best in Durgapur! Neither the costliest! Thus come Durga Puja, the different puja committee starts collecting donation and there begins the competition…competition to worship Goddess Durga…to make a show-off of it and so goes the competition to host the best puja. There maybe some prizes for the best puja pandals also! There you go… money flows like anything, people happy, committee happy, friendship grows, shopping increases, market is happy… but does anyone cares about Goddess Durga? Many will say, when general people are happy, so does she be. But; and this time quite a big ‘BUT’; don’t you think after these show-off, Devi Durga will again remain homeless for 365 more days… In Durgapur, upon my stay here for 15 months, I haven’t come across a multi spaced permanent Durga Mandir. Whereas, in just 5 days of enthusiasm and devotion, people spent nearly 40-50 lacs of money here in Durgapur itself! And I don’t find a properly spaced Mandir costing that much or anyway nearby that here. It’s really amazing! So, to total it up, in all over India, very similar is the case. Then, where goes the main motive of the festivals. People feels proud to say that their committee has spent Rs 1.7 lacs in pandal itself and the whole puja costing Rs 3.6 lacs. Is it really required? Or if so, can’t it be in a more organized manner? Yes, collect money and try it up to give a permanent structure and not the disguise of thermo-coal.

So friends, can’t this be done? I find myself to be really nothing to suggest but please think on this. Take this note of mine as a debate being started by me. Intellectual comments and a resolution on that can be very beneficial. And again, I beg pardon, if I hurt your religious sentiments. I am weak in mythology but, I believe that at least a Mandir gives eternal peace and mental happiness that can’t at all be given by these scintillating pandals.

Above all, in Douglas Jerrold’s words, “Religion’s in the heart, not in the knees.”

Advertising

deka.jayanta — Mon, 17 Mar 2008 02:27:54 CDT

Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet (see Internet advertising), and billboards. Advertising clients are predominantly, but not exclusively, profit-generating corporations seeking to increase demand for their products or services. Some organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. Additionally, some non-profit organizations are not typical advertising clients and rely upon free channels, such as public service announcements. The advertising industry is large and growing. In the United States alone in 2005, spending on advertising reached $144.32 billion, reported TNS Media Intelligence. That same year, according to a report titled Global Entertainment and Media Outlook: 2006-2010 issued by global accounting firm PricewaterhouseCoopers, worldwide advertising spending was $385 billion. The accounting firm's report projected worldwide advertisement spending to exceed half-a-trillion dollars by 2010. While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation.

History of Advertising

Advertising as a discrete form is generally agreed to have begun with newspapers, in the seventeenth century, which included line or classified advertising. Simple descriptions, plus prices, of products served their purpose until the late nineteenth century, when technological advances meant that illustrations could be added to advertising, and color was also an option. An early advertising success story is that of Pears Soap. Thomas Barratt married into the famous soap making family and realized that they needed to be more aggressive about pushing their products if they were to survive. He launched the series of ads featuring cherubic children which firmly welded the brand to the values it still holds today. He took images considered as "fine art" and used them to connote his brand's quality, purity (i.e. untainted by commercialism) and simplicity (cherubic children). He is often referred to as the father of modern advertising. · Profile of Barratt · Selection of ads · History of Bubbles However, it was not until the emergence of advertising agencies in the latter part of the nineteenth century that advertising became a fully fledged institution, with its own ways of working, and with its own creative values. These agencies were a response to an increasingly crowded marketplace, where manufacturers were realizing that promotion of their products was vital if they were to survive. They sold themselves as experts in communication to their clients - who were then left to get on with the business of manufacturing. World War I saw some important advances in advertising as governments on all sides used ads as propaganda. The British used advertising as propaganda to convince its own citizens to fight, and also to persuade the Americans to join. No less a political commentator than Hitler concluded (in Mein Kampf) that Germany lost the war because it lost the propaganda battle: he did not make the same mistake when it was his turn. One of the other consequences of World War I was the increased mechanization of industry - and hence increased costs which had to be paid for somehow: hence the desire to create need in the consumer which begins to dominate advertising from the 1920s onward. The 1950s not only brought postwar affluence to the average citizen but whole new glut of material goods for which need had to be created. Not least of these was the television set. In America it quickly became the hottest consumer property - no home could be without one. And where the sets went, the advertisers followed, spilling fantasies about better living through buying across the hearthrug in millions of American homes. The UK and Europe, with government controlled broadcasting, were a decade or so behind America in allowing commercial TV stations to take to the air, and still have tighter controls on sponsorship and the amount of editorial control advertisers can have in a programmer. This is the result of some notable scandals in the US, where sponsors interfered in the content and outcome of quiz shows in order to make their product seem, by association, more sexy. Unhappy with the ethical compromise of the single-sponsor show, NBC executive Sylvester Weaver came up with the idea of selling not whole shows to advertisers, but separate, small blocks of broadcast time. Several different advertisers could buy time within one show, and therefore the content of the show would move out of the control of a single advertiser - rather like a print magazine. This became known as the magazine concept, or participation advertising, as it allowed a whole variety of advertisers to access the audience of a single TV show. Thus the 'commercial break' as we know it was born.

History

Commercial messages and political campaign displays have been found in the ruins of ancient Arabia. Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock-art paintings that date back to 4000 BCE. As printing developed in the 15th and 16th century, advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote: books and newspapers, which became increasingly affordable due to the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising content. As the economy expanded during the 19th century, advertising grew alongside. In the United States of America, classified advertisements became popular, filling pages of newspapers with small print messages promoting various goods. The success of this advertising format eventually led to the growth of mail-order advertising. In 1841, the first advertising agency was established by Volney Palmer in Boston. It was also the first agency to charge a commission on ads at 25% commission paid by newspaper publishers to sell space to advertisers. At first, agencies were brokers for advertisement space in newspapers. N.W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1875, and was located in Philadelphia. When radio stations began broadcasting in the early 1920s, the programs were aired without advertisements. This was so because the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers. As time passed, many non-profit organizations followed suit in setting up their own radio stations, and included: schools, clubs and civic groups. When the practice of sponsoring programs was popularized, each individual radio program was usually sponsored by a single business in exchange for a brief mention of the business' name at the beginning and end of the sponsored shows. However, radio station owners soon realized they could earn more money by selling sponsorship rights in small time allocations to multiple businesses throughout their radio station's broadcasts, rather than selling the sponsorship rights to single businesses per show. This practice was carried over to television in the late 1940s and early 1950s. A fierce battle was fought between those seeking to commercialize the radio and people who argued that the radio spectrum should be considered a part of the commons – to be used only non-commercially and for the public good. The United Kingdom pursued a public funding model for the BBC, originally a private company but incorporated as a public body by Royal Charter in 1927. In Canada, advocates like Graham Spry were likewise able to persuade the federal government to adopt a public funding model. However in the United States, the capitalist model prevailed with the passage of the 1934 Communications Act which created the Federal Communications Commission. To placate the socialists, the U.S. Congress did require commercial broadcasters to operate in the "public interest, convenience, and necessity". Nevertheless, public radio does exist in the United States of America. In the early 1950s, the Dumont television network began the modern trend of selling advertisement time to multiple sponsors. Previously, Dumont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the norm for the commercial television industry in the United States. However, it was still a common practice to have single sponsor shows, such as the U.S. Steel Hour. In some instances the sponsors exercised great control over the content of the show - up to and including having one's advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame. The 1960s saw advertising transform into a modern, more scientific approach in which creativity was allowed to shine, producing unexpected messages that made advertisements more tempting to consumers' eyes. The Volkswagen ad campaign--featuring such headlines as "Think Small" and "Lemon" (which were used to describe the appearance of the car)--ushered in the era of modern advertising by promoting a "position" or "unique selling proposition" designed to associate each brand with a specific idea in the reader or viewer's mind. This period of American advertising is called the Creative Revolution and its poster boy was Bill Bernbach who helped create the revolutionary Volkswagen ads among others. Some of the most creative and long-standing American advertising dates to this incredibly creative period. The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a byproduct or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, and Shop TV. Marketing through the Internet opened new frontiers for advertisers and contributed to the "dot-com" boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, the search engine Google revolutionized online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of similar efforts and an increasing trend of interactive advertising. The share of advertising spending relative to GDP has changed little across large changes in media. For example, in the U.S. in 1925, the main advertising media were newspapers, magazines, signs on streetcars, and outdoor posters. Advertising spending as a share of GDP was about 2.9%. By 1998, television and radio had become major advertising media. Nonetheless, advertising spending as a share of GDP was slightly lower -- about 2.4%. A recent advertising innovation is "guerrilla promotions", which involve unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message. This reflects an increasing trend of interactive and "embedded" ads, such as via product placement, having consumers vote through text messages, and various innovations utilizing social networking sites (e.g. MySpace). Indian Advertising History 18th Century Concrete advertising history begins with classified advertising. Ads appear for the first time in print in Hickey's Bengal Gazette. India's first newspaper (weekly). Studios mark the beginning of advertising created in India (as opposed to imported from England) Studios set up for bold type, ornate fonts, more fancy, larger advertisements. Newspaper studios train the first generation of visualisers & illustrators Major advertisers: Retailers like Spencer's, Army & Navy and Whiteaway & Laidlaw Marketing promotions: Retailers' catalogues provided early example Ads appear in newspapers in the form of lists of the latest merchandise from England Patent medicines: The first brand as we know them today were a category of advertisers Horlicks becomes the first 'malted milk' to be patented on 5th June 1883 (No. 278967).

1905	-	B Dattaram & Co claims to be the oldest existing Indian agency in
		Girgaum in Bombay
1912	-	ITC (then Imperial Tobacco Co. Ltd.) launches Gold Flake
1920s	-	Enter the first foreign owned ad agencies
	-	Gujarat Advertising and Indian Advertising set up
	-	Expatriate agencies emerge: Alliance Advertising, Tata Publicity
	-	LA Stronach's merges into today's Norvicson Advertising
	-	D J Keymer gives rise to Ogilvy & Mather and Clarion
1925	-	LR Swami & Co, Madras
1926	-	LA Stronach & Co (India) Pr. Ltd, Bombay starts
	-	Agency called National set up for American rather than British
		Advertisers
	-	American importers hire Jagan Nath Jaini, then advertising manager
		of Civil and Military Gazette, Lahore. National today is still run by
		Jaini's family
	-	Beginning of multinational agencies
	-	J Walter Thompson (JWT) opened to service General Motors business
1928	-	BOMAS Ltd (Formerly DJ Keymer & Co Ltd) set up
1929	-	J Walter Thompson Co Pr. Ltd formed

Indian agencies, foreign advertising in the thirties

1931	-	National Advertising Service Pr. Ltd. Bombay set up
	-	Universal Publicity Co, Calcutta formed
1934	-	Venkatrao Sista opens Sista Advertising and Publicity Services as first full service Indian Agency.






1935	-	Indian Publicity Bureau Pr Ltd, Calcutta established
1936	-	Krishna Publicity Co Pr. Ltd, Kanpur begins operations
	-	Studio Ratan Batra Pr. Ltd, Bombay established
	-	Indian Broadcasting Company becomes All India Radio (AIR)
1938	-	Jayendra Publicity, Kolhapur started
1939	-	Lever's advertising department launches Dalda – the first major
		example of a brand and a marketing campaign specifically developed
		For India
	-	The Press Syndicate Ltd, Bombay set up

Indianising advertisements in the forties

1940	-	Navanitlal & Co., Ahmedabad set up
1941	-	Lux signs Leela Chitnis as the first Indian film actress to endorse the
		Product
	-	Hindustan Thompson Associates (HTA), the current incarnation of
		JWT, coins the Balanced Nourishment concept to make Horlicks
		more relevant to India
	-	Green's Advertising Service Agents, Bombay formed
1943	-	Advertising & Sales Promotion Co (ASP), Calcutta established
1944	-	Dazzal, Bombay comes into existence
	-	Ranjit Sales & Publicity Pr. Ltd, Bombay started
1945	-	Efficient Publicities Pr. Ltd, Madras set up
	-	Tom & Bay (Advertising) Pr. Ltd., Poona begins operations in India
1946	-	Eastern Psychograph Pr. Ltd., Bombay set up
	-	Everest Advertising Pr. Ltd, Bombay established
1947	-	Grant Advertising Inc, Bombay formed
	-	Swami Advertising Bureau, Sholapur started
1948	-	RC Advertising Co, Bombay set up
	-	Phoenix Advertising Pr. Ltd, Calcutta formed

Corporate advertising in the fifties

1950s	-	Radio Ceylon and Radio Goa become the media option
1951	-	Vicks VapoRub: a rub for colds, causes ripples with its entry
		in the balm market
1952	-	Shantilal G Shah & Co, Bombay
1954	-	Advertising Club, Mumbai set up
	-	Express Advertising Agency, Bombay
	-	India Publicity Co. Pr. Ltd., Calcutta
1956	-	Aiyars Advertising & Marketing, Bombay
	-	Clarion Advertising Services Pr. Ltd, Calcutta
1957	-	Vividh Bharati kicks off
1958	-	Shree Advertising Agency, Bombay
1959	-	Associated Publicity, Cuttack

Creative revolution in the sixties

1960	-	Advertising Accessories, Trichur started
	-	Marketing Advertising Associates, Bombay set up
1961	-	Industrial Advertising Agency, Bombay comes into existence
	-	Bal Mundkur quits BOMAS to set up Ulka the same year
1962	-	*India's television's first soap opera - Teesra Rasta* enthralls**
		Viewers
1963	-	BOMAS changes names to SH Benson's
	-	Stronach's absorbed into Norvicson
	-	Lintas heading for uncertainty
	-	Levers toying with giving its brands to other agencies
	-	Nargis Wadia sets up Interpub
	-	Wills Filter Tipped cigarettes launched and positioned as made for
		each other, filter and tobacco match
1965	-	Kersey Katrak sets up Mass Communication and Marketing (MCM)
1966	-	Government persuaded to open up the broadcast media
	-	Ayaz Peerbhoy sets up Marketing and Advertising Associates (MAA)
1967	-	First commercial appears on Vividh Bharati
1968	-	Nari Hira sets up Creative Unit
	-	India wins the bid for the Asian Advertising Congress
1969	-	Sylvester daCunha left Stronach's to run ASP; later sets up
		daCunha Associates
1970	-	Frank Simoes sets up Frank Simoes Associates

The problematic seventies

1970 1978	-	National Readership Studies provided relevant data on
		consumers' reading habits
1970	-	Concept of commercial programming accepted by All India Radio
	-	Hasan Rezavi gives the very first spot on Radio Ceylon
1971	-	Benson's undergo change in name to Ogilvy, Benson & Mather
1972	-	Western Outdoor Advertising Pvt Ltd (WOAPL) introduces first
		closed circuit TV (CCT) in the country at the race course in
		Mumbai
1973	-	RK Swamy/BBDO established
1974	-	MCM goes out of business
	-	Arun Nanda & Ajit Balakrishnan set up Rediffusion
1975	-	Ravi Gupta sets up Trikaya Grey
1976	-	Commercial Television initiated
1978	-	First television commercial seen
1979	-	Ogilvy, Benson & Mather's name changes to Ogilvy & Mather

Glued to the television in the eighties

1980	-	Mudra Communications Ltd set up
	-	King-sized Virginia filter cigarette enters market with brand name
		of 'Charms'
1981	-	Network, associate of UTV, pioneers cable television in India
1982	-	The biggest milestone in television was the Asiad '82 when
		television turned to colour transmission
	-	Bombay Dyeing becomes the first colour TV ad
	-	13th Asian Advertising Congress in New Delhi
	-	Media planning gets a boost
1983	-	Maggi Noodles launched to become an overnight success
	-	Canco Advertising Pvt. Ltd. Founded
	-	Manohar Shyam Joshi's Hum Log makes commercial television
		come alive
	-	Mudra sponsors first commercial telecast of a major sporting event
		with the India-West Indies series
1984	-	**Hum Log, Doordarshan's first soap opera in the colour era is**
		born
	-	Viewers still remember the sponsor (Vicco) of Yeh Jo Hai
		*Zindagi!*
1985	-	Mudra makes India's first telefilm, Janam
1985-	-	915 new brands of products and services appearing on the Indian market.

1986	-	Sananda is born on July 31. The Bengali magazine stupefies India
		by selling 75,000 copies within three hours of appearing on the
		newsstands.
	-	Mudra Communications creates India's first folk-history TV
		*serial Buniyaad. Shown on DD, it becomes the first of the*
		mega soaps
	-	Price quality positioning of Nirma detergent cakes boost sales
1988	-	AAAI's Premnarayan Award instituted
1989	-	Advertising Club Bombay begins a biennial seminar called
		'Advertising that Works'

Tech savvy in the nineties

1990	-	Marks the beginning of new medium Internet
	-	Agencies open new media shops; go virtual with websites and
		Internet advertising
	-	Brand Equity (magazine) of The Economic Times is born
1991	-	First India-targetted satellite channel, Zee TV starts broadcast
	-	Close on the throes of the Gulf War enters STAR (Satellite
		Transmission for Asia Region)
1992	-	Spectrum, publisher of A&M, constitutes its own award known as
		'A&M Awards'
	-	Scribes and media planners credit The Bold And The Beautiful
		serial on STAR Plus channel as a soap that started the cultural
		Invasion
1993	-	India's only advertising school, MICA (Mudra Institute of
		Communications Ahmedabad), is born
	-	Tara on Zee TV becomes India's first female-centric soap
1995	-	Advertising Club of Bombay calls its awards as Abby
	-	Country's first brand consulting firm, SABRE (Strategic Advantage for
		Brand Equity) begins operations
1996	-	The ad fraternity hits big time for the first time by bagging three
		awards at the 43rd International Advertising Festival, Cannes
		Sun TV becomes the first regional TV channel to go live 24 hours
	-	a day on all days of the week
1997	-	Media boom with the growth of cable and satellite; print medium
		sees an increase in titles, especially in specialised areas
	-	Government turns towards professional advertising in the private
		sector for its VDIS campaigns
	-	Army resorts to the services of private sector agencies
	-	Advertising on the Internet gains popularity
	-	Equitor Consulting becomes the only independent brand consultancy
		company in the country
	-	Several exercises in changing corporate identity
	-	For the first time ever, Indians stand the chance of winning the $ 1-
		million booty being offered by Gillette as part of its Football World
		Cup promo 1998
	-	Events assume important role in marketing mix
	-	Rise of software TV producers banking on ad industry talent
	-	Reinventing of cinema -advertising through cinema begins
1998	-	Lintas becomes Ammirati Puri Lintas (APL)
1999	-	B2B site agencyfaqs.com launched on September 28, 1999
	-	The Advertising Club Bombay announces the AdWorks Trophy

In the new millennium

2000	-	Mudra launches magindia.com - India's first advertising and marketing
		Gallery
	-	Lintas merges with Lowe Group to become Lowe Lintas and Partners
		(LLP)
	-	bigideasunlimited.com - a portal offering free and fee ideas for money
		launched by Alyque Padamsee and Sam Mathews
	-	Game shows like Kaun Banega Crorepati become a rage; media buying
		industry is bullish on KBC
	-	Kyunki Saas Bhi Kabhi Bahu Thi marks the return of family-
		oriented soap on TV
	-	French advertising major Publicis acquires Maadhyam
2001	-	Trikaya Grey becomes Grey Worldwide
	-	Bharti's Rs 2.75-crore corporate TV commercial, where a baby
		girl is born in a football stadium, becomes the most expensive
		campaign of the year
2002	-	Lowe Lintas & Partners rechristened Lowe Worldwide
	-	For the first time in the history of HTA, a new post of president is
		created. Kamasssssl Oberoi is appointed as the first president of HTA

media online

Tutorials

deka.jayanta — Mon, 17 Mar 2008 02:19:26 CDT

-DEPTH OF FIELD -

Depth of field is the range of distance around the focal plane which is acceptably sharp. The depth of field varies depending on camera type, aperture and focusing distance, although print size and viewing distance can influence our perception of it. This section is designed to give a better intuitive and technical understanding for photography, and provides a depth of field calculator to show how it varies with your camera settings.

The depth of field does not abruptly change from sharp to unsharp, but instead occurs as a gradual transition. In fact, everything immediately in front of or in back of the focusing distance begins to lose sharpness-- even if this is not perceived by our eyes or by the resolution of the camera.

CIRCLE OF CONFUSION

Since there is no critical point of transition, a more rigorous term called the "circle of confusion" is used to define how much a point needs to be blurred in order to be perceived as unsharp. When the circle of confusion becomes perceptible to our eyes, this region is said to be outside the depth of field and thus no longer "acceptably sharp." The circle of confusion above has been exaggerated for clarity; in reality this would be only a tiny fraction of the camera sensor's area. When does the circle of confusion become perceptible to our eyes? An acceptably sharp circle of confusion is loosely defined as one which would go unnoticed when enlarged to a standard 8x10 inch print, and observed from a standard viewing distance of about 1 foot.

At this viewing distance and print size, camera manufactures assume a circle of confusion is negligible if no larger than 0.01 inches (when enlarged). As a result, camera manufacturers use the 0.01 inch standard when providing lens depth of field markers (shown below for f/22 on a 50mm lens). In reality, a person with 20-20 vision or better can distinguish features 1/3 this size or smaller, and so the circle of confusion has to be even smaller than this to achieve acceptable sharpness throughout.

A different maximum circle of confusion also applies for each print size and viewing distance combination. In the earlier example of blurred dots, the circle of confusion is actually smaller than the resolution of your screen for the two dots on either side of the focal point, and so these are considered within the depth of field. Alternatively, the depth of field can be based on when the circle of confusion becomes larger than the size of your digital camera's pixels. Note that depth of field only sets a maximum value for the circle of confusion, and does not describe what happens to regions once they become out of focus. These regions also called "bokeh," from Japanese (pronounced bo-ké). Two images with identical depth of field may have significantly different bokeh, as this depends on the shape of the lens diaphragm. In reality, the circle of confusion is usually not actually a circle, but is only approximated as such when it is very small. When it becomes large, most lenses will render it as a polygonal shape with 5-8 sides.

CONTROLLING DEPTH OF FIELD

Although print size and viewing distance are important factors which influence how large the circle of confusion appears to our eyes, aperture and focal distance are the two main factors that determine how big the circle of confusion will be on your camera's sensor. Larger apertures (smaller F-stop number) and closer focal distances produce a shallower depth of field. The following depth of field test was taken with the same focus distance and a 200 mm lens (320 mm field of view on a 35 mm camera), but with various apertures:


f/8.0	f/5.6	f/2.8

CLARIFICATION: FOCAL LENGTH AND DEPTH OF FIELD

Note how I did not mention focal length as influencing depth of field. Even though telephoto lenses appear to create a much shallower depth of field, this is mainly because they are often used to make the subject appear bigger when one is unable to get closer. If the subject occupies the same fraction of the viewfinder (constant magnification) for both a wide angle and a telephoto lens, the total depth of field is virtually* constant with focal length! This would of course require you to either get much closer with a wide angle lens or much further with a telephoto lens, as demonstrated in the following depth of field chart:

Focal Length (mm)	Focus Distance (m)	Depth of Field (m)
10	0.5	0.482
20	1.0	0.421
50	2.5	0.406
100	5.0	0.404
200	10	0.404
400	20	0.404

Note: Depth of field calculations are at f/4.0 on a Canon EOS 20D (1.6X crop factor), using a circle of confusion of 0.0206 mm. Note how there is indeed a subtle change for the smallest focal lengths. This is a real effect, but is negligible compared to both aperture and focus distance. Even though the total depth of field is virtually constant, the fraction of the depth of field which is in front of and behind the focus distance does change with focal length, as demonstrated below:

	Distribution of the Depth of Field
Focal Length (mm)	Rear	Front
10	70.2 %	29.8 %
20	60.1 %	39.9 %
50	54.0 %	46.0 %
100	52.0 %	48.0 %
200	51.0 %	49.0 %
400	50.5 %	49.5 %

This exposes a limitation of the traditional DoF concept: it only accounts for the total DoF and not its distribution around the focal plane, even though both may contribute to the perception of sharpness. A wide angle lens provides a more gradually fading DoF behind the focal plane than in front, which is important for traditional landscape photographs. On the other hand, when standing in the same place and focusing on a subject at the same distance, a longer focal length lens will have a shallower depth of field (even though the pictures will show something entirely different). This is more representative of everyday use, but is an effect due to higher magnification, not focal length. Longer focal lengths also appear to have a shallow depth of field because they flatten perspective. This renders a background much larger relative to the foreground-- even if no more detail is resolved. Depth of field also appears shallower for SLR cameras than for compact digital cameras, because SLR cameras require a longer focal length to achieve the same field of view.

*Note: We describe depth of field as being virtually constant because there are limiting cases where this does not hold true. For focal distances resulting in high magnification, or very near the hyperfocal distance, wide angle lenses may provide a greater DoF than telephoto lenses. On the other hand, for situations of high magnification the traditional DoF calculation becomes inaccurate due to another factor: pupil magnification. This actually acts to offset the DoF advantage for most wide angle lenses, and increase it for telephoto and macro lenses. At the other limiting case, near the hyperfocal distance, the increase in DoF arises because the wide angle lens has a greater rear DoF, and can thus more easily attain critical sharpness at infinity for any given focal distance.

CALCULATING DEPTH OF FIELD

In order to calculate the depth of field, one needs to first decide on an appropriate value for the maximum allowable circle of confusion. This is based on both the camera type (sensor or film size), and on the viewing distance / print size combination. Depth of field calculations ordinarily assume that a feature size of 0.01 inches is required for acceptable sharpness (as discussed earlier), however people with 20-20 vision can see features 1/3 this size. If you use the 0.01 inch standard of eyesight, understand that the edge of the depth of field may not appear acceptably sharp. The depth of field calculator below assumes this standard of eyesight, however I also provide a more flexible depth of field calculator.

Depth of Field Calculator
Camera Type	digital compact with 1/2.5" Sensordigital compact with 1/1.8" Sensordigital compact with 1/1.7" Sensordigital compact with 2/3" Sensordigital compact with 4/3" Sensordigital SLR with CF of 1.6Xdigital SLR with CF of 1.5Xdigital SLR with CF of 1.3X35 mmAPS6x45 cm6x6 cm6x7 cm5x4 inch10x8 inch
Selected aperture	F 1.4F 1.8F 2F 2.8F 4F 5.6F 8F 11F 16F 22F 32F 64
Actual lens focal length	mm
Focus distance (to subject)	meters
Closest distance of acceptable sharpness Furthest distance of acceptable sharpness Total Depth of Field

Note: CF = "crop factor" (commonly referred to as the focal length multiplier)

DEPTH OF FOCUS

Another implication of the circle of confusion is the concept of depth of focus (also called the "focus spread"). It differs from depth of field in that it describes the distance over which light is focused at the camera's sensor, as opposed to how much of the subject is in focus. This is important because it sets tolerances on how flat/level the camera's film or digital sensor have to be in order to capture proper focus in all regions of the image.

OTHER NOTES

Why not just use the smallest aperture (largest number) to achieve the best possible depth of field? Other than the fact that this may require prohibitively long shutter speeds without a tripod, too small of an aperture softens the image by creating a larger circle of confusion (or "Airy disk") due to an effect called diffraction-- even within the plane of focus. Diffraction quickly becomes more of a limiting factor than depth of field as the aperture gets smaller. Despite their extreme depth of field, this is also why "pinhole cameras" have limited resolution. For macro photography (high magnification), the depth of field is actually influenced by another factor: pupil magnification. This is equal to one for lenses which are internally symmetric, although for wide angle and telephoto lenses this is greater or less than one, respectively. A greater depth of field is achieved (than would be ordinarily calculated) for a pupil magnification less than one, whereas the pupil magnification does not change the calculation when it is equal to one. The problem is that the pupil magnification is usually not provided by lens manufacturers, and one can only roughly estimate it visually.

media online

Rooplin Sharma

deka.jayanta — Mon, 17 Mar 2008 02:14:51 CDT

Born on the 18th of April, 1987, Rooplin hails from the City of Temples, the Doorway to the Northeast, Guwahati. The second child of Mr. Narayan Sharma and Mrs. Linu Sharma, Rooplin did her schooling from Anand Academy, Dispur, and her 10+2 from Swadeshi Academy, Guwahati. Currently, she is a second year Media Science student of NSHM Knowledge Campus, Durgapur with an aim to become a renowned Public Relations Officer someday. She had also worked temporarily for an event managing firm in Guwahati, at various educational fairs and roadshows. A fun-loving, happy-go-lucky person, she enjoys reading magazines and novels, playing volleyball, writing articles for newspapers and internet, singing, dancing and hanging out with friends.

media online

Links for Journalism Students.

deka.jayanta — Mon, 10 Mar 2008 02:18:08 CDT

PRINT

Reporting & Editing, Ethics/ Media Watch http://www.colorado.edu/Publications/styleguide/abbrev.html#alone For writing style and grammar.***

http://www.owl.english.purdue.edu/handouts/print/grammar/index.html#Top A one-stop place to learn effective writing in English. Lots of exercises and what’s more! It has answer sheets to check for yourself!***

http://www.poynter.org/dj/tips/index.htm Check out this site for tips on print journalism & ethics**

http://www.courses.vcu.edu/ENG-jeh/BeginningReporting/ A one-stop site on how to write good news reports**

www.tpub.com/journalist Basics of reporting for print, radio & TV**

www.ronreason.com Tips on newspaper design, typography, graphics and editing.***

http://www.philsfonts.com **

http://www.creativepro.com/front/home

http://www.fordesigners.com/

http://www.dgusa.com/

http://www.eyewire.com/

http://www.newspagedesigner.com/links.html ***

http://www.will-harris.com/type.htm ***

http://www.rsub.com/typographic/

http://www.point-central.com/travail/glossary.php?letter=A

www.poynter.org/special/colorproject/colorproject/color.htm understanding colour ***

http://owl.english.purdue.edu/handouts/pw/ business writing skills ***

www.thehoot.org Media watch, ethics ***

www.indianmediareview.com Media ethics ***

http://www.cpbf.org.uk Campaign for Press and Broadcasting Freedom

http://www.mediaguardian.co.uk Media Guardian

http://www.newspapersoc.org.uk Newspaper Society

http://www.pcc.org.uk Press Complaints Commission

http://www.societyofeditors.org Society of Editors

RADIO
Techniques of production, aesthetics, special effects etc.

http://www.radiocollege.org/rc/tips.html ***

http://home.sprynet.com/~palermo/mtr_radi.htm Radio drama and a lot of info on radio production***

http://www.bbc.co.uk/talent/radio/tips_victoria_derbyshire2.shtml Radio production***

www.airmedia.org Radio production ***

http://www.airmedia.org/esources/index.html Radio Production ***

http://www.mtn.org/~jstearns/Sound_Effects.html#Intro One stop place for sound effects ***

http://www.professional-sound.com/advice.htm Advice on how to work for radio production ***

http://www.eyeconvideo.com/audio_tips.htm Everything about radio production and aesthetics **

TELEVISION
Production, Aesthetics, Industry related

http://www.cybercollege.com/tvp_ind.htm Excellent site on TV production ***

http://www.bctv.net/telcom/tel40text/1camerascomp.html#anchor350672 For video production tips**

http://www.videomaker.com/scripts/index.cfm Video production **

http://www.bctv.net/telcom/tel40text/camcordertextindex.html Crisp notes on all aspects of TV***

www.rondexter.com Television production. Good for a beginner ***

http://wneo.org/video/Default.htm TV production techniques **

http://www.indiantelevision.com A major source on Indian TV industry. Also a good place for legal resources related to media ***

www.exchange4media.com Good site on the entertainment industry ***

MEDIA STUDIES/ COMM. RESEARCH

http://www.communicationresearch.org/ The ultimate site on basics communication research ***

http://www.gseis.ucla.edu/faculty/kellner/ Very good on Political Communication/ Culture & Communication ***

http://www.crg.cs.nott.ac.uk/research/ A communications research group site **

http://www.lib.usf.edu/collman/masscomm/journals.html Links up to most areas of media studies ***

http://www.lib.usf.edu/virtual/browse/index.php?s=masscom Has lots of pages on mass comm. ***

http://www.bev.net/project/research/cyberschoolbookmarks.html Links you to various comm. research sites ***

http://asiasource.org Asia arts and culture ***

http://coombs.anu.edu.au/WWWVL-AsianStudies.html The largest aggregation of Asia-related web pages; always a good place to check ***

http://asnic.utexas.edu/asnic/pages/AsStAlerting.html Most of these are free and allow one to create a profile so notification of new books or journal issues are e-mailed when available

http://www.umiacs.umd.edu/users/sawweb/sawnet Includes links to cinema sites, books, women’s issues ***

http://www.aems.uiuc.edu/index.las Searchable database for feature films, documentaries and other course support materials **

Courtesy:- Internet sources, http://thehoot.org

Take journalism graduates more seriously

deka.jayanta — Fri, 07 Mar 2008 06:15:52 CST

By Vivek Gupta

vivekgupta4@hotmail.com

Slightly over a year ago, I joined the Indian Institute of Journalism and New Media (IIJNM), set in an idyllic place just a few kilometers away from the city of Bangalore, to do PG diplomain Print and Web Journalism. There was hope and excitement in venturing out on a new road, which would take me to the heights of journalistic brilliance. Considering it is the mostexpensive PG course in journalism in the country after the broadcast journalismcourse that the Asian College of Journalism (ACJ), Chennai, offers, I preparedmyself to make the most of the one year of intense career-oriented study that Iwould be subjected too. And I did exactly that. The institute though new andfairly unknown (with its academic affiliation with the Columbia UniversityGraduate School of Journalism, New York), has given me much more than I couldhave ever asked for in terms of knowledge and the practical experience, whichsadly, most journalism schools fail to provide. During my stay there I faced the hard fact that even after doing such a course, which has broadened myhorizons by miles, it would be hard to get a job after its completion. Firstly,because the newspapers and other media organisations were in the process ofretrenching people, instead of recruiting more. And secondly, because therespected editors of our country still are cynical of the capability of astudent of journalism. They still believe that the only way to learn journalismis by working in a newspaper office. Indeed, journalism educationin our country hasn't been imparted the way it should have been.Unfortunately, the standard of journalism education has been veryunprofessional and non-serious. Institutes like Bharatiya Vidya Bhawan and theYMCA (in Delhi), offer one-year part-time courses in journalism which aresub-standard and primitive. Their course structure is obsolete, and is studiedlike any other course in an undergraduate programme, cramming the coursematerial and vomiting it in the final exams. It doesn't really seem to bothereither the faculty or the students who take up this course that in the entireyear students don't even write 10 articles, let alone going out and reportingsomething. The same is the case with manyother journalism institutes in the country. But that does not mean that thestandards won't ever improve. Journalists argue that journalismcannot be taught in a classroom. Very true. But if it can only be learnt"on-the- job", then I am sure it takes journalists years to get theirreporting, writing and editing skills right. After finishing my course in July, I went on do my (one-month) internship in one of the most respected newspapers in the country.I was assigned some editing work for the first 15 days. I thought that here wasan opportunity to implement all my editing skills that I acquired. But thefirst day was an eye-opener. The woman who was supposed to check all theediting that I did during the day surprised me with her editing skills. Shegleefully criticised my ability (disability according to her) and brought allthe reports that I edited almost to their original shape, which were full of long, passive and complex sentences, with background information finding spacein as high as second paragraph of a report. Somehow I went through the horror for the next 14 days and decided to stop after I had had too much. I believe she has been working in that newspaper for the past 6-7 years. If this is how one learns while "on-the-job", then I had better not learn. If we read the newspapers carefully, everyday we can find glaring errors in the news reports that get published. Errors – factual, grammatical, typographical, style-related – are present all over the newspapers. For instance, another esteemed daily newspaper recently published a news item on its front page mentioning in its headline the killing of 22 people in Kashmir during the build-up to the assembly elections. If one goes through the report that follows the headline, one can’t help counting at least five more (killed) than the 22 stated in the headline. Further it’s not clear whether the report includes the two terrorists who were also reportedly killed. Again, if this is how one learns while "on-the-job", then I better not learn. Not all Indian newspapers have a stylebook of their own. As a result, there are inconsistencies within the same article in the spellings, the usage of words, the construction of sentences and so on, but nobody bothers to take note of these details. And if this is how one learns while "on-the-job", then I had better not learn. Reporting, the soul of Journalism, can only be learnt "on-the-job" is the perception that our editors need to change. In colleges like ACJ and IIJNM, the main thrust is on practical knowledge and field experience. This is how I have learnt and have been able to report and write on various topics like rural development, environment, politics, sports, business, information technology, religion etc. The focus in these institutes is as much on reporting and writing as it is on reading and that has helped the students to write invariably for their college newspapers, magazines and websites. I invite the editors to scan through the students websites of these two institutes and get a measure of the standard of the education the students receive here: newbangaloreonline.com (IIJNM, Bangalore) and digantik.com (ACJ, Chennai). All I am trying here is to create awareness among the people on the higher rungs of journalism ladder to not equate the products of these quality institutions with those who have been responsible for creating a bad impression of a student of journalism. They should change their attitude and start taking students of journalism more seriously. Senior journalists need to realize that such institutes can play a major role in improving the standards of journalistic activities that exist in India right now. They also need to realize that formal training (provided that it is imparted intelligently) for any field prepares an individual to know exactly what he/she is expected to do on a particular job. Otherwise why would one require doing an MBA if one has to work as a marketing executive in some firm selling products to the dealers? Even he can learn "on-the-job" with the help of the senior people around. Probably a couple of decades ago, one need not have done a specialised career-oriented course to do a job, be it marketing or reporting. But now there is a need for trained professionals who fit the job profile perfectly. And journalism should be no exception. If we need efficiency and consistency in our day-to-day reporting and editing, journalism education which keeps updating itself with changing times is a must. What I just wrote might have been because of the frustration that I feel after seeing the attitudes of the people in this industry and not being able to find a job after learning so much about a profession, which frankly, never interested me till I actually learnt about it.second paragraph of a report. Somehow I went through the horror for the next 14 days and decided to stop after I had had too much. I believe she has been working in that newspaper for the past 6-7 years. If this is how one learns while "on-the-job", then I had better not learn. If we read the newspapers carefully, everyday we can find glaring errors in the news reports that get published. Errors – factual, grammatical, typographical, style-related – are present all over the newspapers. For instance, another esteemed daily newspaper recently published a news item on its front page mentioning in its headline the killing of 22 people in Kashmir during the build-up to the assembly elections. If one goes through the report that follows the headline, one can’t help counting at least five more (killed) than the 22 stated in the headline. Further it’s not clear whether the report includes the two terrorists who were also reportedly killed. Again, if this is how one learns while "on-the-job", then I better not learn. Not all Indian newspapers have a stylebook of their own. As a result, there are inconsistencies within the same article in the spellings, the usage of words, the construction of sentences and so on, but nobody bothers to take note of these details. And if this is how one learns while "on-the-job", then I had better not learn. Reporting, the soul of Journalism, can only be learnt "on-the-job" is the perception that our editors need to change. In colleges like ACJ and IIJNM, the main thrust is on practical knowledge and field experience. This is how I have learnt and have been able to report and write on various topics like rural development, environment, politics, sports, business, information technology, religion etc. The focus in these institutes is as much on reporting and writing as it is on reading and that has helped the students to write invariably for their college newspapers, magazines and websites. I invite the editors to scan through the students websites of these two institutes and get a measure of the standard of the education the students receive here: newbangaloreonline.com (IIJNM, Bangalore) and digantik.com (ACJ, Chennai). All I am trying here is to create awareness among the people on the higher rungs of journalism ladder to not equate the products of these quality institutions with those who have been responsible for creating a bad impression of a student of journalism. They should change their attitude and start taking students of journalism more seriously. Senior journalists need to realize that such institutes can play a major role in improving the standards of journalistic activities that exist in India right now. They also need to realize that formal training (provided that it is imparted intelligently) for any field prepares an individual to know exactly what he/she is expected to do on a particular job. Otherwise why would one require doing an MBA if one has to work as a marketing executive in some firm selling products to the dealers? Even he can learn "on-the-job" with the help of the senior people around. Probably a couple of decades ago, one need not have done a specialised career-oriented course to do a job, be it marketing or reporting. But now there is a need for trained professionals who fit the job profile perfectly. And journalism should be no exception. If we need efficiency and consistency in our day-to-day reporting and editing, journalism education which keeps updating itself with changing times is a must. What I just wrote might have been because of the frustration that I feel after seeing the attitudes of the people in this industry and not being able to find a job after learning so much about a profession, which frankly, never interested me till I actually learnt about it.

Contact vivekgupta4@hotmail.com

WHAT AILS EDUCATION IN INDIA

deka.jayanta — Fri, 07 Mar 2008 06:14:19 CST

Jayanta Deka

Consolation Prize

Essay Competition No. 3

News & Events, -a monthly magazine.

Nov 2001

While writing about education, an eminent educationist once said that, “Education is most worth which comes in response to a felt need.” If this statement has some truth, the all round enthusiasm for education in India and the whole world needs no more justification. It is now no longer a myth that foundation of a healthy democracy is found in an educated wide-awake electorate.

But; and is quite a big ‘BUT’; education to be good and useful, must be liberal and not regimented and must take into consideration one main point in view and that is the all-round development of the child’s personality, and the inculcation in him of noble sentiments and fair ideals. There is, however, so much confused thinking in the field of education today that it becomes quite different to recognize and define these trends. Moreover, education as it is being practiced in the vast majority of our school today is so ill-planned and haphazard that we tend to depend more upon educational slogans and fads than upon actual educational philosophies in addition, practices for an understanding of what ‘good education’ really means. Nevertheless, it should be quite a worthwhile exercise in the present confuse state of our educational development to seek clearly the path that we should follow. An acquaintance with the latest trends in education could also be worthwhile if only to realize how much leeway our schools have to make up in the education given to our children is to be worthwhile. In Indian education, curriculum and textbooks are inadequate.

The main criticism against the secondary schools is that allowance is not made for variation in aptitudes, interests, and abilities. All the students are taught the same courses irrespective of their mental caliber and interests. All the students have to pass through the same straight jacket whether it fits them or not. This has resulted in maladjustments, mass failures, and eventual stagnation in many cases. Eventually many students fail to pass in the examination because they have no choice. They are to take the burden of all the subjects. If he is expert in a subject and knows nothing in the other, he is treated as an unsuccessful candidate. His teachers also treat him badly. By this if, India wants to prove that it is giving equal status to every educational subject. In addition, instruction imparted in our schools is book-centered and leaves a little scope for creative thinking and self-expression. It is no wonder that a vast majority of students cannot write a few lines on any given topic. The reason for this mental vaccum are not far to seek. They only know about the facts that are important to exams, and they have to learn it by heart i.e. memorises, but they know really nothing about the concept. They only memorise it due to its importance in the examination. In addition the teachers taught that materials in the class which are important in the examination. The students with some exceptions have been encouraged to cram answers to the spotted questions likely to figure in the examination papers and pass the examination.

Unfortunately, the wagon of secondary education in this country has been hitched to a lamppost of passing the examination. It does not aim a lodestar of idealism, which should form the basis of all worthwhile education. The curriculum that is being given to us is now very outdated. It was introduced in 1986 under the National Policy of Education. At that time, it was good but time has changed now. It needs many changes. In countries like China, students are taken in that path where they are interested to go or join. They are not forced to pass through the same tunnel of gate. Suppose if someone is interested in sports then right from the early ages they are trained and taught in that field only. Thus, later on they can become a well-known personality in that field. This system can be proved by watching the number of medals China gets in the Olympics. Likewise, in India also this system should be interested so that we can be developed as termed in economics. Another malady be setting our secondary education is tremendous wastage and stagnation resulting from mass failures at the school leaving examinations conducted by various school boards in this country. Sometimes the pass percentage is below 50%; even in the school examination, the picture is no way better. This is not a healthy symptom and calls for a thorough probe and early remedy. No developing country can afford frittering away of scare resources in this way. It not only results in wastage of time, energy, and money, but also brings lots of frustration to the failed and his family. In this way the failure student losses his courage and sometimes a day comes when the failed leaves school. Like that, it is the wastage of human resources also. In schools and colleges, there is the system of ‘Ragging’. The school authorities should take proper action against the miscreants. It results badly to many students. Sometimes they have to leave the school also. Therefore, this system also ails our educational system.

Moreover, school is a place; a temple of ‘LEARNING’, but the alphabet ‘L’ now disappeared in real sense from this word, becoming the place of ‘EARNING’. Why it is so? Why the teachers only come to earn and not to teach? Why they only like the students who are smart, handsome, and good in studies? Lastly, school should be a place where the teaching should not be book centered. There should be practical and orals also. The examination system should be changed. It is to be more interesting and should be a place of enjoyment, learning and should be a place for doing and knowing the facts practically. I agree that school is necessary. Nevertheless, why does it have to be so boring? Why are we treated like machines to be switched on and off and fed with facts? Why are we treated like parrots and simple calculating machines? Why can’t school be more interesting and more challenging?

©Jayanta Deka

Life Style

deka.jayanta — Fri, 07 Mar 2008 06:11:24 CST

Vikash Kr. Singh

vikash.nshm@gmail.com

Many people see cow dung just as a shit; but there are also many who use them as a good fertilizer. Even use them as an alternative, recyclable and less harmful fuel. This is where the difference lies between seeing and visualizing. The difference between the sight and vision; the vision that makes our LIFE STYLE. Many of us want to sit back and expect our life to be as sweet as honey. But how many of us dare to extract the honey from the honey comb, by putting our hands between thousand of bee-bites? No doubt that honey would seems to be more sweeter for those who gets it from the honey comb, than those who get it served at home, in an adulterated form. Of course, being a human being, there is always need of receiving and taking. But, why do we always forget that no one can only receive, for his lifetime without giving.

“Asafal aur safal mein bas itna hi antar hota hai; asafal khush rahtein hai apne ashiyane mein, par safal ke liye pane ko pura asman hota hai”. The above lines does not mean that our life should flow like a dam without any check, which washes away the fertility of the soil. But why can’t our life be like a kite, soaring high towards the unlimited sky, but grounded on earth through a string which prevents it from being astray. Why should we only waste our time counting upon our pitfalls? Why not we fill them by our strengths and make our life beautiful? “Winners recognize their limitations, but focus on their strengths; losers recognize their strengths, but focus on their limtations”.

Again I want to raise the very same old topic that – “Hard work is the key to success”. Success is like the gold. In order to get a little quantity of gold, we have to dig tonnes of mud. But when we dig, we do so in search of gold and not in the search of mud.

Nature is supreme. We must mould our habits according to the nature so that we can get the maximum out of it. We must never try to break its law. By doing so we might harm ourselves. “A Zoology teacher was demonstrating how a caterpillar comes out of its pupa and turns into a beautiful butterfly. Advising not to help the caterpillar out of its pupa, he went out of the class for a while. While everyone followed the advice of the teacher, a boy showed sympathy towards the caterpillar who was struggling in pain to come out of the pupa and helped it to come out. But as soon as it came out it failed to survive and died”. Every one was amazed to see this and were trying to tickle up their minds to know what might have happened. The teacher returned and explained that by helping the caterpillar out, the boy actually helped it to die. It is the struggle which make it to get acquainted to the new environment. If one can overcome that struggle, then not only he/she can succeed in life but can make it as beautiful as a butterfly.
Looser always look for quick fixes. There are two ways to get rid of the pest. One by short cut and another the long way out. One way to get rid of it is by using a grass cutter. This will make the garden look good temporarily. But soon the pest will grow up. Another way is to sit down and take all the pain to dig out the pest along with its roots. This is the time taking process, but you get rid of pests forever. So we must find permanent solution for temporary problems; and not temporary solutions for the permanent problem. It is always good to die once than to die every day.

We must have a positive approach towards our life and our life style will itself become positive. Failures are a part of life and not the art of life. We must not sit back after failing, as there are always new things to learn from our failures. This is only the positive LIFE STYLE – the Style of Living. “God, even if I fall, make me land up on my back so that my eyes can see the endless sky, and not the ground. This will remind me that there is still infinite to achieve and thus will motivate me to stand up”.

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